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Advertising & Anti-Spam
Policies
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BUSINESS
OWNERS - PLEASE
NOTE: The following policies
which are particularly relevant to your promotional
activities are taken directly from SECTION
THREE of the eCosway Policies and Procedures
that you electronically signed and agreed
to when you registered as an eCosway Business
Owner.
Adherence
to the eCosway Profit Plan
Business Owners must adhere to the terms of the eCosway Profit Plan as set
forth in official eCosway material. Unless a Business Owner has received express
written approval from eCosway, a Business Owner shall not offer the eCosway
opportunity through, or in combination with, any other system, program, or
method of marketing other than that specifically set forth in official eCosway
material. Business Owners shall not require or encourage other current or prospective
Business Owners or Shoppers to participate in eCosway in any manner that varies
from the program as set forth in official eCosway material. Business Owners
shall not require or encourage other current or prospective Shoppers or Business
Owners to execute any agreement or contract other than official eCosway agreements
and contracts in order to become an eCosway Business Owner. Similarly, Business
Owners shall not require or encourage other current or prospective Business
Owners or Shoppers to make any purchase from, or payment to, any individual
or other entity to participate in the eCosway Profit Plan other than those
purchases or payments identified as recommended or required in official eCosway
material.
Advertising In General
All Business Owners shall safeguard and promote the good reputation of eCosway
and its merchandise. The marketing and promotion of eCosway, the eCosway opportunity,
Profit Plan, and eCosway merchandise shall be consistent with the public interest,
and must avoid all discourteous, deceptive, misleading, unethical or immoral
conduct or practices.
To promote both the merchandise,
and the tremendous opportunity eCosway offers, Business
Owners should use the sales aids and support materials
produced or approved by eCosway. The rationale behind
this requirement is simple. eCosway has carefully
selected its merchandise, designed the Profit Plan
and promotional materials to ensure that each aspect
of eCosway is fair, truthful, substantiated, and
complies with the vast and complex legal requirements
of national, federal, state, provincial, territorial,
or local laws. If eCosway Business Owners were allowed
to develop their own sales aids and promotional materials
(which includes Internet advertising) without Company
approval, notwithstanding their integrity and good
intentions, the likelihood that they would unintentionally
violate any laws, statutes or regulations affecting
the eCosway business is almost certain. These violations,
although they may be relatively few in numbers, would
jeopardise the eCosway opportunity for all Business
Owners. Accordingly, Business Owners must submit
all written sales aids, promotional materials, advertisements,
and other literature (including proposed Internet
advertising, websites, banners, classified ads, blogs,
forums, etc.) to the Company for prior approval.
Unless the Business Owner receives specific written
approval to use the material, the request shall be
deemed denied. Business Owners may develop, produce,
and utilise sales aids, promotional materials, advertisements,
and other literature without prior written Company's
approval, if and only if, they contain no direct
or indirect references to eCosway, or its Profit
Plan, merchandise, trademarks, trade names, service
marks, service names, websites, URLs, or any other
type of identifying information.
Advertising & Anti-Spam Policies
To protect the interests of all
of our Shoppers and Business Owners, eCosway has
adopted a ZERO-TOLERANCE stance on spam and inappropriate
advertising. Any Business Owner or Shopper caught
spamming or inappropriately advertising to promote
his or her eCosway business will be immediately terminated.
If a Business Owner is terminated for spamming or
inappropriate advertising, he or she will lose all
Business Owner privileges, forfeit any unpaid monies,
forfeit all reserves of Redemption Points, eVolume,
and Qualification Units, and lose his or her business
network. If a Shopper is terminated for spamming,
he or she will lose all Shopper privileges and forfeit
all Redemption Points. If the spamming or inappropriate
advertising activities result in any damage or cause
any of the eCosway websites, domains, servers or
activities to be interrupted from normal operation,
the Business Owner or Shopper responsible for the
spamming or inappropriate advertising will be held
liable for all damages and loss of business.
For the purposes of this policy, eCosway will consider
the following activities done in the following situation
as spamming and in violation of this policy:
Specifically,
eCosway Business Owners and Shoppers are prohibited
from doing the activities listed in Section A in
any of the circumstances listed in Section B listed
below:
Section
A
-
Using
the words Cosway or eCosway (even when
contained within another word such as MyCosway
or eCoswayNow
etc. )
-
Using derivative spellings of these words (such as e-Cosway, eeCosway
or
Causeway.
-
Referring to Cosway or eCosway.
-
Linking to any of the eCosway URLS or websites.
-
Linking to a site which subsequently links to an eCosway
URL or website.
-
Using
a "pointer page" or "redirect
link" which
ends up on any eCosway website.
-
Transmitting
any information which directly or indirectly
implies eCosway
involvement.
-
While
violating any local, state, federal
or international laws including those regarding
UCE - unsolicited commercial email.
-
In a website, webpage, forum, internet group, or
blog.
-
In a classified advertisement of any sort
(except as specifically allowed
by eCosway-see the marketing guidelines).
-
In a signature file
(except as specifically allowed by eCosway-see the marketing guidelines).
-
In any email to any person or prospect who has not
specifically requested the
information or given you permission to send it.
-
In
any email sent to a bulk list including "safe lists," "cleaned
list"," purchased list",
and lists copied from the "send to" area of emails
sent to you.
-
In
any email sent as a response to someone who
has posted a message, placed a
classified advertisement, or sent you an unsolicited email.
-
In any email sent without a valid return email address that a recipient
can reply to.
-
In any email which uses a false or misleading
name, a false or misleading heading,
false or misleading header, a false or misleading
subject line, or any other false or misleading
information.
-
While
communicating in a chat room, forum, group
or blog (unless you have company permission).
-
While
communicating with someone via an instant messaging
system
(such as ICQ, Yahoo, IM, Skype etc.)
without first getting permission or
a request for more information from that other person.
-
While
posting to any forum, group, bulletin board,
discussion list, blog, or “comment area” or
other similar arenas on the Internet.
-
In
any online or printed materials that are not
pre-approved by eCosway.
-
In any materials which
are distributed on private
property or in any other
place or
manner which is prohibited by individuals, entities, or by law.
Unsolicited Faxes
Except as provided in this section, Business Owners may not use or
transmit unsolicited faxes relative to the operation of their eCosway
businesses. The
terms "unsolicited faxes" means the transmission via telephone facsimile
of any material or information advertising or promoting eCosway, its merchandise,
its Profit Plan or any other aspect of the Company which is transmitted to
any person, except that these terms do not include a fax: (a) to any person
with that person's prior express invitation or permission; or (b) to any person
with whom the Business Owner has an established business or personal relationship.
The term "established business or personal relationship" means
a prior or existing relationship formed by a voluntary two-way communication
between a Business Owner and a person, on the basis of: (a) an enquiry,
application,
purchase or transaction by the person regarding merchandise offered
by such Business Owner; or (b) a personal or familial relationship
which relationship
has not been previously terminated by either party.
Telemarketing Techniques
The use of any automated telephone solicitation equipment or "boiler-room" tactics
in connection with the marketing or promotion of eCosway, its merchandise or
the opportunity is strictly prohibited. For the purposes of this section, the
term " boiler room tactics" includes high-pressure promotional tactics
that have the effect of creating an artificially short period in which a prospect
must make a decision or that are designed to overcome a prospect's reluctance
to join eCosway, including:
-
The
use of intensive telephone campaigns
or unsolicited calls to persons who are not
known by or who do not have a prior
relationship with the caller and in which the person is encouraged
to make a hasty decision to join eCosway without
regard to the person's needs and objectives
-
The use of scripts designed to meet the prospect's
objections
-
Repeated phone calls
-
Phone calls designed to entrap the prospect
-
Threatening tones on the telephone
-
Informing the prospect that there is little
time within which to make a decision.
Websites, Domain Names, and E-Mail Addresses
Business Owners and Shoppers may not use, register, or attempt
to register the word "eCosway," "Cosway" or
any of eCosway's trade names, trademarks, service names, service
marks, merchandise names, or any derivative thereof, in any domain
name, email address, group name, blog name, etc.
Business Owners may not use the words, eCosway, Cosway, Mutual
Marketing, nor any of the Berjaya names or trademarks, nor any
of the names of eCosway’s partners on any website, blog,
forum, or group or in the HTML code or meta-tags of any non-eCosway
website not pre-approved by eCosway.
Business Owners and Shoppers are also prohibited from linking to
any eCosway domain or website from any non-eCosway website. If
a Business Owner or Shopper desires to use the word "eCosway" or "Cosway" on
a website, or if a Business Owner or Shopper wishes to link to
eCosway from a website that the Business Owner or Shopper creates,
he or she must first contact eCosway for permission and written
approval to do so. No Business Owner or Shopper may use, incorporate,
or attempt to incorporate the word "eCosway," "Cosway," or
any of eCosway's trade names, trademarks, service names, service
marks, product names, or any derivative thereof, into any electronic
mail address or signature files.
If a Business Owner or Shopper desires to utilise an Internet webpage
to promote his or her business, he or she may do so through the
Company's official website, using official eCosway templates. Alternatively,
Business Owners and Shoppers may develop their own website, however,
any Business Owner or Shopper who does so must ensure that such
website contains no direct or indirect references to eCosway, or
its Profit Plan, merchandise, trademarks, service marks, websites,
URLs, or any other type of identifying information. Business Owners
and Shoppers who develop or publish their own websites must register
their site(s) with the Company and receive written approval from
the Company prior to the site(s) public availability. Business
Owners and Shoppers must also notify the Company whenever any changes
or modifications are made to the site(s). The failure to register
or notify the Company of subsequent changes or modifications constitutes
a material breach of these policies and procedures.
Trademarks and Copyrights
eCosway will not allow the use, for any purpose, of its trade names,
trademarks, services names, service marks, product names, URLs, website
addresses, designs, or symbols by any person, including an eCosway Business
Owner or Shopper, without its prior written permission. Business Owners
and Shoppers do not need to obtain prior written permission to use the
above-mentioned items if the Business Owner or Shopper is using eCosway's
official material.
Business Owners and Shoppers may not produce for sale or distribution
any recorded Company events or speeches without written permission from
eCosway nor may a Business Owner or Shopper reproduce for sale or for
personal use any recording of Company- produced audio or video tape presentations.
Website Proprietary Rights
Business Owners and Shoppers agree that the eCosway Websites contain
information, data, photographs, graphs, software, videos, text,
typefaces, graphics, designs, music, sound, and other material
(collectively "Intellectual Property") that are protected
by copyrights, patents, trademarks, trade secrets, or other proprietary
rights and that these rights are valid and protected in all forms
and technologies, existing now or hereafter developed. Business
Owners and Shoppers agree that they shall not modify, remove, delete,
augment, add to, publish, transmit, participate in the transfer
or sale of, create derivative works from, distribute, perform,
display, or in any way exploit any of the Intellectual Property
or the sites, in whole or in part.
To the extent necessary to lawfully access and use the eCosway
Websites, and provided there are no specific restrictions displayed,
Business Owners and Shoppers may display, download, archive, and
print in hard copy portions of the Websites for the Business Owner
or Shopper's personal use only. In so doing, a Business Owner or
Shopper may not modify the materials and must retain all copyright
and other proprietary notices contained in the materials.
Business Owners and Shoppers may not remove or mirror any material
contained on any eCosway Website without the prior written permission
of eCosway. Business Owners and Shoppers agree that they will not
copy, disassemble, de-compile, or reverse engineer any part of
the eCosway Websites. Business Owners and Shoppers further agree
that they will not otherwise attempt to obtain or learn the source
code, structure, algorithms, or ideas underlying such sites.
Any violation of this Section shall constitute a material violation
of the Business Owner Agreement. The restrictive terms of this
Section 3.2.7 shall survive the termination of the Business Owner
Agreement.
Media and Media Inquiries
Business Owners must not attempt to respond to media inquiries regarding eCosway,
its merchandise, or their independent eCosway business. All inquiries by any
type of media must be immediately referred to eCosway. This policy is designed
to assure that accurate and consistent information is provided to the public
as well as a proper public image.
Fraudulent Enrollment
" Fraudulent Enrollment" includes: (a) the enrollment of individuals
or entities without the knowledge of and/or execution of an Business Owner Application
and Agreement by such individuals or entities; or (b) the enrollment or attempted
enrollment of non-existent individuals or entities as Business Owners or Shoppers
("phantoms"). Fraudulent enrollment constitutes a material breach of
these Policies and Procedures, and is strictly and absolutely prohibited.
Unauthorised Claims and Actions
A Business Owner is fully responsible for all of his or her verbal
and written statements made regarding eCosway merchandise, and
the Profit Plan which are not expressly contained in official eCosway
material. Business Owners agree to indemnify eCosway and eCosway's
directors, officers, employees and agents, and hold them harmless
from any and all liability including judgments, civil penalties,
refunds, attorney fees, court costs, or loss of business suffered
by eCosway as a result of the Business Owner's unauthorised representations
or actions. This provision shall survive the termination of the
Business Owner Agreement.
Product Claims
No claims (which include personal testimonials) as to therapeutic,
curative or beneficial properties of any merchandise offered by
eCosway may be made except those contained in official eCosway
material. In particular, no Business Owner or Shopper may make
any claim that eCosway merchandise are useful in the cure, treatment,
diagnosis, mitigation or prevention of any diseases. Such statements
can be perceived as medical or drug claims. Not only are such claims
violative of eCosway policies, but they potentially violate national,
federal, state, provincial, territorial or local laws and regulations.
Income Claims
In their enthusiasm to enroll prospective Business Owners, some Business Owners
are occasionally tempted to make income claims or earnings representations
to demonstrate the inherent power of network marketing. This is counterproductive
because new Business Owners may become disappointed very quickly if their results
are not as extensive or as rapid as the results others have achieved. At eCosway,
we firmly believe that the eCosway income potential is great enough to be highly
attractive, without reporting the earnings of others.
Moreover,
many countries, states, provinces and territories
have laws or regulations that regulate or even
prohibit certain types of income claims and testimonials
made by persons engaged in network marketing. While
Business Owners may believe it to be beneficial
to provide copies of Business Status Reports, or
to disclose the earnings of themselves or others,
such approaches have legal consequences that can
negatively impact eCosway as well as the Business
Owner making the claim unless appropriate disclosures
required by law are also made contemporaneously
with the income claim or earnings representation.
Because eCosway Business Owners do not have the
data necessary to comply with the legal requirements
for making income claims, a Business Owner, when
presenting or discussing the eCosway opportunity
or Profit Plan to a prospective Business Owner,
may not make income projections, income claims
or disclose his or her eCosway income or Business
Status Report (including the showing of bank statements
or tax records). Hypothetical income examples that
are used to explain the operation of the Profit
Plan, and which are based solely on mathematical
projections, may be made to prospective Business
Owners, so long as the Business Owner who uses
such hypothetical examples makes clear to the prospective
Business Owner(s) that such earnings are hypothetical.
Conflicts of Interest
Nonsolicitation
eCosway Business Owners may participate in other direct selling or network
marketing or multilevel marketing ventures (collectively "network marketing"),
and Business Owners may engage in selling activities related to
non-eCosway merchandise if they desire to do so. However, if a
Business Owner elects to
participate in another network marketing opportunity, in order
to avoid conflicts of interest and loyalties, Business Owners are
prohibited from Unauthorised
Introduction which includes the following:
During
the term of this Agreement, any actual or attempted
introduction or enrollment of eCosway Business
Owners for other network marketing business ventures
(except Cosway), either directly or through a third
party. This includes, but is not limited to, presenting
or assisting in the presentation of other network
marketing business ventures (except Cosway) to
any eCosway Business Owner, or implicitly or explicitly
encouraging any eCosway Business Owner to join
other business ventures. Because there is an extreme
likelihood that conflicts will arise if a Business
Owner operates two network marketing programs,
it is the Business Owner's responsibility to first
determine whether a prospect is an eCosway Business
Owner before introducing or enrolling the prospect
for another network business venture.
For
a period of six months following the cancellation
of a Business Owner Agreement, the former Business
Owner may not introduce any eCosway Business Owner
for another network marketing program (except Cosway).
Business Status Reports
Business Status Reports are available for Business owners' access and viewing
at eCosway's official website. Access to online Business Status Reports is
password protected. All Business Status Reports and the information
contained therein are confidential and constitute proprietary information and
business trade secrets belonging to eCosway. Business Status Reports
are provided to Business Owners in strictest confidence and are made available
to Business Owners for the sole purpose of assisting Business Owners in working
with their respective branch network in the development of their eCosway business.
Business Owners should use their Business Status Reports to assist, motivate,
and train other Business Owners in their Branch Network. The Business Owner
and eCosway agree that if Business Owner did not agree to these terms of confidentiality
and nondisclosure, eCosway would not provide Business Status Reports to the
Business Owner. A Business Owner shall not, on his or her own behalf, or on
behalf of any other person, partnership, association, corporation or other
entity:
Use
the information to compete with eCosway or for
any purpose other than promoting his or her eCosway
business; or Introduce or solicit any Business
Owner of eCosway listed on any report, or in any
manner attempt to influence or induce any Business
Owner of eCosway, to alter his or her business
relationship with eCosway.
Upon
demand by the Company, any current or former Business
Owner will return the original and all copies of
Business Status Reports to the Company.
Governmental Approval or Endorsement
The majority of national, federal, state, provincial, territorial, or local
regulatory agencies or officials do not approve or endorse any direct selling
or network marketing companies or programs. Therefore, Business Owners shall
not represent or imply that eCosway or its Profit Plan have been "approved," "endorsed" or
otherwise sanctioned by any government agency, unless the Company or the Profit
Plan have been so approved or officially sanctioned by such an agency.
Holding Applications or Orders
Business Owners must not manipulate enrollments of new Business
Owners, or purchases of merchandise. The holding of applications
or orders constitutes "stacking." The term "stacking" includes:
(a) the failure to transmit to eCosway, or the holding of an Business
Owner Application and Agreement, in excess of twenty-four (24)
hours after the time any funds are or credit card information is
provided by the new Business Owner (unless the transmission of
a Business Owner Application and Agreement is not possible due
to the contingencies set forth in Section 1.4); (b) the placement
or manipulation of Business Owner Applications and Agreements for
the purpose of maximising earnings pursuant to eCosway's Profit
Plan; or (c) providing financial assistance to new Business owners
for the purpose of maximising earnings pursuant to eCosway's Profit
Plan. Stacking constitutes a material breach of these Policies
and Procedures, and is strictly and absolutely prohibited.
Independent Contractor Status
Business Owners are independent contractors, and are not purchasers of a franchise
or a business opportunity. The agreement between eCosway and its Business Owners
does not create an employer/employee relationship, agency, partnership, or
joint venture between the Company and the Business Owner. Business Owners shall
not be treated as an employee for his or her services or for national, federal,
state, provincial, territorial, or local tax purposes. All Business Owners
are responsible for paying national, federal, state, provincial, territorial,
or local taxes due from all profits and incentives earned as a Business Owner
of the Company. The Business Owner has no authority (expressed or implied),
to bind the Company to any obligation. Each Business Owner shall establish
his or her own goals, hours, and methods of sale, so long as he or she complies
with the terms of the Business Owner Agreement, these Policies and Procedures,
and applicable laws.
Use of the eCosway Name
The name of eCosway and other names as may be adopted by eCosway are proprietary
trade names, trademarks and service marks of eCosway. As such, these marks
are of great value to eCosway and are supplied to Business Owners for their
use only in an expressly authorized manner. Use of eCosway name on any item
not produced by the Company is prohibited except as follows:

Business Owner's Name
Independent Business Owner
All
Business Owners may list themselves as
an eCosway Independent Business Owner" in the white or yellow
pages of the telephone directory under their
own name, however, neither this phrase nor any other verbiage
identifying eCosway may be used in any
email signature
file . No Business Owner may place telephone
directory display advertisement using eCosway's name or logo.
Business Owners may not answer the telephone
by
saying "eCosway", or in any other
manner that would lead the caller to believe
that he or
she has reached corporate offices of eCosway.
Adherence to Laws and Ordinances
Some
countries, states, provinces, territories, counties,
and cities have laws regulating certain home-based
businesses. In most cases these laws are not applicable
to Business Owners because of the nature of their
business. However, Business Owners must obey those
laws that do apply to them. If a governmental official
tells a Business Owner that a law, regulation,
or ordinance applies to him or her, the Business
Owner shall be polite and cooperative, and immediately
send a copy of the ordinance to eCosway. In most
cases there are exceptions to the ordinance that
may apply to eCosway Business Owners.
Business Owners shall comply with all national, federal, state, provincial,
territorial, or local laws and regulations in the conduct of their businesses.
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